Founded in 2008, Arc Brand Marketing is a full service advertising and design firm with offices in Charlotte, NC, San Jose, CA. Although, we are primarily in San Jose, CA we service clients across the United States and a few in Europe.
The agency is primarily focused in creative and branding but our passion is driven by helping brands large and small find success through marketing efforts. As an agency we found that marketing strategies can be applied over various industries but the fundamentals are the same. We believe our diversity only serves to deepen our strength and knowledge for our clients. Our talented team can apply new ideas gained from one industry to the challenges of another.
Marie (McClaflin) Cole, the company's founder and principal consultant has been in the marketing and advertising field for more than 20 years. With an advertising agency background and 11 years as VP of Marketing for Consolidated Theatres (the 9th largest theatre chain in the country), her expertise flows through many channels.
In the past she has served in the motion picture industry as the President of the North Carolina NATO and served on the board of the National Association of Theatre Owners. She is a featured marketing columnist for the international motion picture trade publication, Screentrade Magazine.
Marie speaks regularly at trade conventions like CinemaCon, Showeast and Regional NATO conventions. She also conducts advisory seminars and events on marketing in the industry across the US.
Although her experience is diverse, her passion is helping small and medium sized business owners with big ideas! As a small business owner herself, she gets involved with every single client.
Marie splits her time between the San Jose, CA and Charlotte, NC offices. She has one son who is a United States Marine, stationed at Miramar, CA. When she's not working (and this is rare) she enjoys great restaurants, CrossFit, and wine tasting. Her latest venture is photography. She has a great eye for composition and has recently invested in adding product photography to our list of services offered here at Arc Brand.
Marie also owns several other start-up and web-based ventures in addition to Arc Brand Marketing.
Our clients include: theatres, filmmakers, medical offices, real estate, construction, media, golf companies, film societies, churches, restaurants, packaged goods, retail, non-profit organizations and various other industries. Take a look at our client list.
Our philosophy is simple: Find the point of difference, understand the goals of the client and create tools for their success. Deliver Big Ideas to ensure that sucess and do so in an affordable manner.
Understanding. It is our mission to help you understand the strategies we create for you. Without that, marketing is just another item on your expense list. We want you to be involved through the creative and strategic process so that you will understand the success it brings.
Big Ideas. Wherever they may come from: you or us.
Knowledge of your business. Agencies cannot solve your advertising challenges or create campaigns unless we understand and have evaluated the market in which you compete.
Commitment to the success of your business through the creation of great work. We are committed to the same goal you are: success in the marketplace.